¿Rompiendo moldes?
Eso es lo que se planteaba este reto…¿Se pueden hacer las cosas de forma diferente? ¿El mundo del papel se puede beneficiar de las nuevas tecnologías y de la contribución de los usuarios? El reto consistía en ser capaces de crear desde cero una revista en 48horas…
Y se consiguió… con la aportación de 1.000 colaboradores, la mayor redacción del mundo :-)
En definitiva… las nuevas tecnologías y la co-creación a disposición de un medio tradicional como es el del papel…
Aquí os dejo un enlace a una entrevista que Gizmodo les hacen a varios editores, entre ellos los del proyecto, sobre el futuro de la industria del papel y el impacto de este proyecto…
Algunas cosas interesantes de la entrevista:
“I don’t know if I’d say we are trying to show the big magazines something so much as trying to demonstrate the potential to produce an excellent media product using “new tools”—meaning online collaboration, crowdsourcing, web-to-print production systems. I love traditional magazines; This isn’t an attempt to dig their grave, it’s just an example of the possibility of something new.”
“But sure, we want to show that the tools now available to everyone for almost nothing allow you to do incredible things using only resources from outside the money economy. That’s awesome, and it’s one of the best parts of being alive and a journalist right now.”
“Obviously print magazines are facing serious challenges to their long-held way of doing things. I don’t think print is going to die but I think the magazines that will really thrive in the future are the ones who figure out how to embrace the tools of the web and use their online presence as a way not only to bolster their print product but also to deepen and diversify their overall identity and cultural role. Integrating the platforms and being willing to experiment and take risks are critical.”
